Alan Bick is a high-end jewellery store based in the heart of the diamond industry in Hatton Garden in London, specializing in exquisite diamond engagement rings, matching wedding bands for the trade for over 5 decades.
The store was looking to refresh its brand image and add value to their online service. I worked closely with their main stakeholders on establishing a new platform and giving their brand a clean-up.
A ring buying experience is a unique and happy event for every person and transferring that feeling was the goal. The brand and product details are presented in an elegant and minimalistic look.